Your pet deserves
real food.
Pawprint delivers fresh, vet-formulated meals personalised to your dog or cat — based on their breed, age, weight, and health goals. Delivered to your door. No fillers. No mystery.
The bag with the happy dog on it
is not the whole story.
Most commercial pet food is cooked at 180°C during extrusion — a process that destroys natural vitamins, enzymes, and amino acids. Synthetic vitamins are added back in. The result is a product that meets the minimum legal standard, but is far from what your pet evolved to eat.
A 2019 study in PLOS ONE found that dogs fed fresh food diets had significantly higher microbiome diversity than kibble-fed dogs. Microbiome diversity is one of the strongest predictors of long-term immune health in mammals.
The transition is simpler than you think
Most pets complete the switch in 10 days. We guide you through every step. No measuring, no cooking — just open and serve.
Three minutes to set up.
A lifetime of better eating.
Tell us about your pet
Answer 5 quick questions about your pet's age, size, breed, and health goals. Takes under 3 minutes.
We build their plan
Our vet nutritionists create a personalised meal plan with the exact portions and recipes for your pet's specific needs.
Fresh meals, delivered
Portioned, fresh-cooked meals arrive at your door on your schedule. Pause, skip, or cancel anytime.
Not a trend.
A structural shift.
Fresh food is not a premium upgrade. It is what your pet's body was designed to eat. The science is clear: real ingredients, gently cooked and portioned correctly, produce measurable improvements in energy, digestion, coat quality, and long-term immune health — often within weeks.
What are you actually
paying for today?
Most pet owners in the UAE spend more than they think on commercial food — and get less than their pet deserves. Here is what the real monthly cost looks like across options, for a medium-sized dog (10–15 kg).
A medium dog on supermarket kibble costs an average of AED 1,950–2,580/year in food + vet visits. A dog on Pawprint fresh food costs an average of AED 5,280–6,680/year — but with significantly fewer vet visits, the real difference narrows to less than AED 8/day more than premium kibble. For a pet that lives 10–15 years, that is the difference between a healthy life and a managed one.
Pet owners who switched
never looked back.
"Within three weeks, Max's coat was noticeably shinier and he had so much more energy on our morning walks. I wish I had done this years ago."
"My vet had been telling me for years to switch from dry food. I finally did and the difference in Miso's digestion was visible within days. No more upset stomach."
"At 8 years old, Biscuit moves like she's 4 again. The joint support in the senior recipe is real. I can't recommend fresh food enough for older dogs."
Be the first to feed them
exactly right.
Answer 5 quick questions about your pet. We'll show you what Pawprint would look like for them — and how to get early access.
Takes 3 minutes. No commitment required.